Vicsal Development Corporation (VICSAL), is a private family corporation primarily engaged in the retail business. It owns and operates a chain of department stores and supermarkets popularly known as Metro.
Metro’s business operations were shaped and influenced by the combined experiences of the Gaisano family in the retail industry. It has an aggressive advertising and promotion strategy which calls for constant visibility in print, radio and television throughout the years. It enjoys the patronage of all types of customers and is the leading retail store in Cebu.
Metro’s vision is to become a world-class retail store and enjoy the process of attaining it. Its mission is to provide quality environment, quality service, and to be responsive to customers’ needs in the highest current standard. Metro was built firmly on the philosophy of customer centeredness.
From Metro Website